GLIDEX

Freight forwarding sells on certainty, but the industry's websites sell on brochure copy: a form, a phone number, and a quote three days later.

The brief was to move the first three steps of the sales conversation — is this route possible, how long does it take, what does it cost — onto the site itself, in two languages, without oversimplifying a genuinely complex pricing model.

An interactive corridor selector lets a visitor pick origin and destination and see the viable modes, transit times and constraints for that lane before any contact happens.

The pricing calculator produces a transparent breakdown rather than a single figure — freight, handling, customs, surcharges — because in this industry a number without its components is not trusted.

Tracking exposes shipment status with a real timeline, and compliance requirements surface before booking rather than after, which is where they usually derail a shipment.

The site is organised around the question a shipper actually starts with — a lane, not a service. Mode, terminal and vertical content all hang off the corridor they picked.

Language is a routed segment, not a client-side toggle, so every localised page is independently linkable, cacheable and indexable.