RA Agency

Performance agencies all publish the same page: a hero claim, three service tiles, some logos. The differentiator RA had was evidence — a large body of campaign results across Telegram, Meta and Google — and it was invisible.

The site needed to make that evidence the structure rather than a section, in two languages, without turning into a case-study archive nobody reads.

Cases are a first-class content type with structured fields — channel, vertical, spend band, outcome — so they can be surfaced contextually rather than only in an archive.

Each service page pulls the cases that prove that specific channel, which means the proof appears at the moment a visitor is deciding, not three clicks later.

Locales are routed segments with independent metadata, so each language ranks on its own terms instead of competing with itself.

The page order follows the buying question: which channel do I need, has this agency done it in my vertical, what happened, who says so.

Case cards lead with the result and the constraint it was achieved under, because a result without its context is exactly the kind of claim this industry has trained buyers to discount.