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Silka

Healthcare2026UA

ELARA Dental Studio

Diagnostics, treatment, implants, veneers and aligners — organised by what the patient is worried about, not by what the clinic is equipped with.

Visit the live site
  • Website
  • Booking
  • Services
  • SEO
ELARA dental clinic homepage
Industry
Healthcare
Engagement
5 weeks
Team
1 designer · 1 engineer
Platforms
Marketing site · Service pages · Booking flow

01

Challenge

Clinic websites are organised the way clinics are organised — by department and procedure. Patients do not arrive with a procedure in mind; they arrive with a problem and a fear.

Dental care in particular is chosen on trust, and trust is built by being specific about what happens, what it costs and what it feels like — the three things most clinic sites avoid.

Services
Diagnostics · treatment · implants · veneers · aligners
Decision basis
Trust, not price comparison
Positioning
Without pain or unnecessary prescriptions

02

Solution

Entry points are patient-shaped — a problem, a concern, a goal — and each one leads into the relevant treatment path with the procedure, the stages and the time it takes.

Each service page states what actually happens step by step. Being explicit about the process is the single most effective anxiety reducer available, and almost nobody does it.

Booking is short and reachable from every service page, carrying the treatment context with it so the clinic knows why someone is coming.

Navigation
By patient concern, not department
Content
Explicit stages and durations
Booking
Context-carrying, always one step away

03

Architecture

  1. L0
    SiteStatic
  2. L1
    Service modelStages, duration
    Booking flowClient
  3. L2
    Booking actionServer action
  4. L3
    Clinic schedulingExternal
    NotificationsSMS / messenger
Connections (5)
  • Site Service model
  • Service model Booking flow · context
  • Booking flow Booking action
  • Booking action Clinic scheduling
  • Booking action Notifications
Statically generated service pages with a booking flow that carries treatment context.

04

UX

The reading order matches the patient's: what is wrong, what is done about it, what it involves, what it costs, who does it.

Nothing is gated behind a phone call. The information a patient needs to decide is on the page, which is what makes the booking step feel small.

05

UI

Calm and clinical without being cold — generous spacing, soft contrast, and photography of people rather than equipment.

Prices and durations are stated plainly in a consistent format wherever they appear.

06

Development

Service pages are generated from a content model with structured data, so each treatment page is individually indexable for the searches patients actually run.

Booking submissions go through a server action with validation, delivering to clinic scheduling and notifying staff immediately.

07

What it does

  • Concern-led navigation

    Entry by the patient's problem rather than the clinic's departments.

  • Treatment paths

    Stages, durations and what actually happens, stated explicitly.

  • Transparent pricing

    Costs presented consistently rather than on request.

  • Contextual booking

    Booking carries the treatment the patient was reading about.

  • Structured data

    Per-treatment markup for the searches patients run.

08

Integrations & stack

Integrations

  • Clinic scheduling
  • SMS / messenger notifications
  • Analytics

Frontend

  • Next.js
  • TypeScript
  • Tailwind CSS
  • next/image

Platform

  • Static generation
  • Server actions
  • Structured data

09

Where it landed

Patient-shaped
Navigation
Stated explicitly
Process

Stages and durations on every service

Carries context
Booking
Per-treatment
Indexing

A clinic site that answers the questions people are too uncomfortable to ask on the phone.

ELARA services
Services
ELARA treatment detail
Treatment paths
ELARA booking
Booking
ELARA on mobile
Mobile

Every build is designed for the phone as its own experience, not as a narrowed desktop layout.

Got a product that should exist by now?Tell us about it.

Describe what has to change in your business. We will work out what that actually takes — including when it takes less than you think.